Guidelines for Advertising

At Bottom Line, it’s our mission to provide our customers with the most current, accurate and reliable health information to help them achieve better health and gain greater wealth. To support this mission, we accept advertising on our website and in our email newsletters according to the following guidelines. Our free digital resources are made possible by the support of our advertisements and sponsors. We’ve established guidelines on how we label advertising so that you’ll know what is an advertisement and what is editorial content. We use clear language and visual cues to distinguish advertising from editorial content.

Bottom Line has sole discretion for determining the types of advertising that will be accepted and under no circumstances will Bottom Line’s acceptance of any advertisement be considered to be an endorsement of the product(s) and/or service(s) advertised or for the company that advertises, manufactures, distributes or promotes the products or services.

The following guidelines may not address every unique advertising/product situation. Each advertisement will be judged on a case-by-case basis.

1. Compliance with Government Laws & Regulations
All advertising material must conform to governmental laws and regulations and to the standards and policies of Bottom Line. It is the advertiser’s responsibility to comply with all domestic and foreign laws and regulations applicable to its advertising including but not limited to the current FDA guidelines for Direct to Consumer (DTC) advertising, FTC regulations for Health Claims and Truth in Advertising and Marketing and CAN-SPAM regulations for email. Bottom Line will not monitor compliance with such laws and regulations. However, Bottom Line reserves the right to review all advertising for compliance with applicable laws and regulations and, if Bottom Line becomes aware of any breach or potential breach of any applicable law or regulation or of these guidelines, Bottom Line will reject the advertising from the Bottom Line Network.

2. Substantiation of Claims
Any health claim made in an advertisement must be substantiated through scientific studies and research to the satisfaction of Bottom Line.

3. Required Elements
Advertising materials, landing pages and order pages must include:

  • Clear identification of Advertiser
  • Contact mechanism to reach Advertiser
  • Unambiguous explanation of offer/promotion
  • Terms & Conditions of offer
  • Link to Privacy Policy

4. Unacceptable Advertising Products and Messages
To help ensure that the advertising on our site is consistent with our mission of helping you to live your best, we have adopted certain limitations on the types of advertising that we accept.
Advertisers are prohibited from placing any advertising that:

  • Contains profanity
  • Contain false, deceptive or misleading claims
  • Contains excessively inflammatory language intended to invoke fear or panic
  • Contains unreasonable, unlikely or extraordinary product or service claims
  • Includes media messages or imagery that strobe or flash
  • Includes media or messages that contain unsubstantiated “miracle” weight loss or other miracle claims of cure
  • Misrepresents, ridicules, discriminates (real or implied) or attacks an individual or group on the basis of age, national origin, race, religion, gender, sexual orientation, marital status, disability or any other status deemed inappropriate for the Bottom Line audience
  • Promotes products that are illegal or whose distribution would violate the law
  • Simulation of Bottom Line editorial content
  • Simulation of news or an emergency
  • Includes the use of automated technology to create a false sense of scarcity or deceptive experience for the buyer
  • Promotes any of the following:
    • Guns, firearms, weapons designed to inflict serious bodily harm
    • Pornography or related themes
    • Debt settlement services (legitimate credit counseling services will be reviewed on a case-by-case basis)
    • Tobacco and related products

5. Advertiser Must Be Financially Sound and Have a Good Record of Customer Service
Bottom Line may conduct an in-depth assessment of the company, including a review of customer ratings and reviews available as part of the public record. The following will be required from advertisers: Background information, the proposed ad, email creative and possibly a product sample.

6. Bottom Line Reserves the Right to Reject Any Advertisements
Bottom Line reserves the right to decline or reject any advertisement for any reason at any time without liability, even though previously acknowledged or accepted.

7. Bottom Line Protects the Privacy of its Members and Non-Members
Bottom Line is committed to offering customers a choice about how personal information is used. No personally-identifiable information may be collected by any advertiser without the express written consent of Bottom Line and the express opt-in consent of such user. No personally-identifiable information collected from any Bottom Line member or non-member can be sold, leased or distributed to a third-party.

Special Requirements
Some ad categories raise a number of issues for which Bottom Line may require additional information as its experience demonstrates a more in-depth investigation is needed.

These categories include but are not limited to:

  • OTCs, Supplements, Vitamins & Herbs
  • Prescription Drugs
  • Health Insurance
  • Life Insurance
  • Auto Insurance
  • Business Opportunities & Franchise Sales
  • Debit & Credit Cards
  • Financial or Investment Information or Offers
  • Home Equity Loans

For inquiries please contact;

Amy Turnquist
Director of Business Development
Bottom Line Inc | 3 Landmark Square Suite 201 | Stamford CT, 06901
(203) 973-6289 aturnquist@bottomlineinc.com