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What do COVID-19 lockdowns, social injustice, violence and widespread anger all have in common? Surprisingly, they all are pieces of the same modern-day puzzle. As Americans lose their freedom and sense of control due to the pandemic, profound—and sometimes shocking—cultural shifts are beginning to emerge.  

In this edition of the Bottom Line Advocator Podcast, Dr. Clotaire Rapaille, an internationally recognized expert in archetypal marketing, creativity and innovation, joins Bottom Line President Sarah Hiner to analyze how the American culture may never be the same as the result of the pandemic. Dr. Rapaille is founder and CEO of Archetype Discoveries Worldwide and author of numerous books, including The Culture Code and The Global Code.

Topics covered include…

  • What exactly is “The Culture Code”? (5:39 – 8:52)
  • How our early emotions imprint our cultural codes (8:52 – 10:55)
  • Why the French eat their salads at the end of a meal (10:55 – 12:24)
  • What makes American culture “adolescent” (12:24 – 14:09)
  • How American culture is defined by immigrants and “rights” (14:09 – 15:14)
  • The search for happiness is uniquely American (15:14 – 15:55)
  • How the pandemic reinforces our adolescent culture (15:55 – 16:58)
  • Why Americans love pick-up trucks (16:58 – 18:41)
  • The link between violence and the pandemic (18:41 – 19:33)  
  • How COVID’s restriction on movement is hurting Americans (19:33 – 23:49)
  • Why today’s lack of control is different from past crises (23:49 – 28:08)
  • The “we have a dream” code that drives Americans (28:08 – 29:32)
  • How uncertainty sets the stage for more violence (29:23 – 31:29)
  • Why the blame game is a luxury and a sign of neurosis (31:29 – 37:26)
  • How a Holocaust survivor found happiness (37:26 – 38:41)
  • Are we headed for a Culture Code revolution? (38:41 – 43:31)
  • Why the American culture is still alive and dynamic (43:31 – 44:28)
  • Regaining control in an out-of-control world (44:28 – 47:54)                         
  • Why we need to be flexible to adapt to today’s world (47:54 – 49:00)
  • How to stay sane while our culture adjusts (49:00 – 52:16)

Learn more about Dr. Clotaire Rapaille and his work at https://archetypediscoveries.com/about

You can connect with and stay in touch with Sarah at her website www.bottomlineinc.com! Find Bottom Line on Facebook @WeAreBottomLine and at Bottom Line Inc. on  www.linkedin.com.

And if you enjoyed this podcast, please share a review so that more people can benefit from Be sure to subscribe to the Bottom Line Advocator Podcast with Sarah Hiner on Apple Podcasts, Spotify and Stitcher.