Dan Ariely, PhD
Dan Ariely, PhD, the James B. Duke Professor of Psychology and Behavioral Economics at Duke University in Durham, North Carolina. He is coauthor of Dollars and Sense: How We Misthink Money and How to Spend Smarter. DanAriely.com
Was your last vacation everything you hoped it would be? Studies show that people often are disappointed by their vacations because their getaways don’t feel memorable or special enough. And what enjoyment they do get fades as soon as they return to everyday life. In my field of behavioral economics, I study the happiness and satisfaction people derive from choices they make about how to use their money, time and energy. When it comes to vacations, I’ve learned that what people think will make them happy often doesn’t. And I’ve learned some simple strategies for enjoying vacations much more…
Another disadvantage of long trips is that vacationers adapt very quickly to their vacation and get less and less pleasure as the trip goes along. Example: The first night at a five-star hotel is magnificent. After a few nights, you’re annoyed that room service isn’t prompt enough… or that the pool doesn’t stay open late enough.
Of course, you can’t travel very far if you’re just going for a few days, so if you do decide to take a longer vacation, you may get more satisfaction out of it if you break it into two or three distinct periods, changing locations and activities for each segment.
In fact, peak moments are a far more important factor than how much money you spend or whether you do everything on your itinerary. So if you come across a museum that you absolutely adore, your best bet is to go ahead and spend the rest of the day there and skip the sights you may have felt obligated to visit.
If you prefer the familiar to the new on your vacations — such as relaxing at the same beach house each year — you still can improve your satisfaction level over previous years. Try injecting some variety into your stay, even if it’s just cooking a meal that you’ve never tried before and inviting acquaintances you just met to share it with you.
To help do this, display a few select photos from the vacation where you can see them every day (on your computer screen saver or your night table). Also, relive the trip with friends and family. The more you can use your vacation in social situations to provide conversational fodder, the longer lasting your enjoyment.
Source: Daniel Ariely, PhD, the James B. Duke Professor of Behavioral Economics at Duke University, Durham, North Carolina. He is a regular commentator on National Public Radio’s Marketplace and author of The New York Times best seller Predictably Irrational: The Hidden Forces That Shape Our Decisions and his latest book, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (both from Harper). www.DanAriely.com