Guy Kawasaki, former chief evangelist of Apple Computer. He is cofounder of Alltop.com, an index of online articles sorted by categories, and founding partner of Garage Technology Ventures, a venture capital fund, Palo Alto, California. Kawasaki is author of 11 books, including The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Portfolio/Penguin). www.GuyKawasaki.com
Despite the still sluggish economy, 2012 is a wonderful time to start a new business. Social-media tools including Twitter, Facebook…
In a world where style often counts as much as substance, having a strong idea is often not enough when…