Julian Givi, PhD

Julian Givi, PhD, assistant professor of marketing at John Chambers College of Business and Economics at West Virginia University, Morgantown. His research focuses on consumer behavior and gift-giving.
JulianGivi.wixsite.com/juliangivi

How to Be a Better Gift Giver
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How to Be a Better Gift Giver

Julian Givi, PhD | November 23, 2023

Last holiday season, Americans dropped more than $8 billion on unwanted presents, according to one survey by Finder.com. And 52%…