Martin Lindstrom, a consumer advocate and marketing expert based in New York City. His clients have included McDonald’s, Microsoft and Procter & Gamble. He was named one of the World’s 100 Most Influential People in 2009 by Time magazine and is author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Business). www.MartinLindstrom.com
The tricks and traps marketers use to get us to buy things are more widespread and manipulative than ever before.…
