Michael Luca, PhD

Michael Luca, PhD, assistant professor of business administration at Harvard Business School, Boston. He completed an academic paper on consumer online reviews titled, “Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud.” HBS.edu

Hidden Reviews on Yelp

Hidden Reviews on Yelp

Michael Luca, PhD | February 2, 2015

More than 135 million consumers visit Yelp.com each month to look at customer reviews and star ratings that help them…