In this video, Bottom Line Inc President Sarah Hiner introduces Adriane Berg, founder of Generation Bold, a marketing, branding and business-development firm that specializes in the boomer and active senior markets. She is author of Bottom Line’s Aging for Beginners blog. Ms. Berg, who describes herself as a serial entrepreneur, has moved through several careers with enthusiasm. In her current role at Generation Bold, she seeks to inspire adults to have a “kick-ass old age,” in which they stay active and continue to contribute to society. This goal was inspired by her own parents, whose later years were not all that they might have been. Ultimately, Ms. Berg sees aging as as an opportunity to keep our integrity while continuing to be of service to the world.

You can learn more about Adriane Berg and her work by visiting her website or by reading her most recent book How Not to Go Broke at 102.