Adriane Berg

Adriane Berg, Esq., is a captivating writer and speaker and a pioneer in the field of longevity and aging. She is the founder of Adriane Berg & Associates, a firm that helps companies market to the boomer and mature generations.

Ms. Berg is the host of Generation Bold: The Fountain of Truth, syndicated on BIZTALK Radio. She is a well-known advocate for successful aging with multiple appearances on the Oprah Winfrey Show, Good Morning America and other national shows. She is a New York Times Age Boom Fellow and author of 14 books including How Not to Go Broke at 102: Finding Everlasting Wealth and The Totally Awesome Money Book for Kids.

She is also an attorney and helped found the National Academy of Elder Law Attorneys, advancing the concepts of longevity planning and longevity law in the financial and legal professions. She was an editor of the Law Review, NYU School of Law, where she earned her JD degree.

Her many awards include an Emmy for her TV work and—one which she considers more important than that—a 5-year Facilitator Acknowledgement for her work with children at Good Grief, a nonprofit that provides support to young people and families after the death of a mother, father, sister or brother.

Learn more about Adriane at

Listen to Adrian’s Generation Bold Radio Show at

Aging for Beginners

Help Loved Ones Add Joyful Years to Their Lives

Want to live longer? Phone a friend. Socializing is as important for health as proper nutrition and exercise.

Aging for Beginners

Are You a Tweenager?

Being a “tween” isn’t just for adolescents. Older folks are finding themselves tweening as they look to semiretirement and beyond.

Aging for Beginners

Are You Financially SECURE? What the New Retirement Legislation Could Mean to You

401(k) options are getting better. New proposals in the House and Senate are a potential boon for baby boomers and their post-retirement income.

Aging for Beginners

Writing Your Résumé: Job Hunting at 40 and Beyond

How older workers can present themselves in the best light on their job search. Résumé-writing secrets and more.

Aging for Beginners

Cannabis: It’s Not Your Grandmother’s Weed Anymore

“Smoking weed” has moved from the dark corners of artists’ hang-outs to bright shopping centers. It’s kind of a shame.

Aging for Beginners

Is It Too Late to Abolish the Senior Discount?

Adriane Berg says that senior discounts are a form of ageism—segregating oldsters based purely on age. And it’s not right.

Aging for Beginners

FINDING THE RIGHT WORDS: Why It Took 10 Years to Buy a Memorial Bench for My Mother…and What I Learned Along the Way

After they die, how do you find the right words to memorialize them? Adriane Berg shares her journey.

Aging for Beginners

Look Younger in Under an Hour for Less Than $100

Adrian Berg’s 12 favorite ways to look as young on the outside as you feel on the inside.

Aging for Beginners

Why Netflix The Last Laugh is Mandatory Viewing

Finding the right community for retirement gives individuals the “last laugh” in their next chapter of life. You have the freedom to choose.

Aging for Beginners

What Will You Name Your Robot?

One day, will we all be cared for by personal robots when family can’t do it? Maybe. Lots of amazing options already in use and more on the horizon.

Aging for Beginners

Listen Up: Fix Your Hearing Now, PART 2

It’s not just a little hearing loss. It’s what that hearing loss does to your brain and your longevity.

Aging for Beginners

The Ageless Traveler: How to Never Stop Traveling

Don’t let anyone say you can’t travel because of your age. Here are great travel tips from an Ageless Traveler who’s been to 83 countries and counting…

Aging for Beginners

Listen Up: Fix Your Hearing Now!

The time to pretend that you don’t have hearing loss is over—because when you take steps to be able to really hear again, everyone wins.

Aging for Beginners

The Grandparent Chronicles Part 3: Is Your Grandchild Digitized?

Today’s young children will be so completely digitized that they will make even millennials look old fashioned. Can we do anything about this? Should we?

Aging for Beginners

Confessions of a Theater Addict

Here’s why I absolutely, positively must attend live theater, and lots of it. And why you might consider indulging in this happy addiction, too.

Aging for Beginners

The Best No-Fail Bread Recipe for the Holidays

Is there really such a thing as a no-fail bread recipe? Sure—depending on your definition of fail. Here’s Adriane Berg’s sweet recipe for the holidays.

Aging for Beginners

Just Stop It! Don’t Discuss Your Health at Restaurants

Talking about our health at dinner (and lunch) is an epidemic that must be stopped by any means necessary. Here’s why.

Aging for Beginners

Advice to a Woman Turning 40 from a Woman Turning 70

I have learned the one unusual thing that makes people truly happy no matter how old they are—here it is.

Aging for Beginners

Should You Get Married? Here’s the Answer

Getting married later in life is either a great idea or a horrible idea. Here’s how to know which category your marriage would fall into.

Aging for Beginners

There Is Beauty in Old Age: How Two Guys From the 19th Century Influenced Today’s Images of Aging

Who gives old people the most “modern” parts in plays and movies? Gilbert and Sullivan! Here’s how their portrayals teach us a thing or two today.