Akshay Rao, PhD

Akshay Rao, PhD, professor of marketing at University of Minnesota Carlson School of Management, Minneapolis. He has coauthored two papers on consumers’ misinterpretations of percentage discounts. CarlsonSchool.umn.edu


Discounts That Actually Cost You Money

Consumers often misjudge the benefits of promotional offers, especially when percentages are involved and even when they think they are being wary.