BJ Fogg, PH.D is the founder and director of the Behavior Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behavior Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. Fogg presents his breakthrough behavior model for the first time in print in his new book, TINY HABITS: The Small Changes that Change Everything. One of Fortune’s “10 New Gurus You Should Know,” he lives in Northern California and Maui.
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