Dr. Clotaire Rapaille

Dr. Clotaire Rapaille is founder of Archetype Discoveries Worldwide, which has been successfully guiding its clients’ interests in marketing, brand positioning, advertising and product development since 1976.

He is an internationally known expert in marketing, cultural archetype discoveries, creativity and innovation. His unique approach to marketing combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns. Dr. Rapaille is author of more than 17 books. Learn more about Dr. Rapaille and his work at ArchetypeDiscoveries.com.


The Impact of COVID on Our American Culture and Psyche—Sarah Hiner talks to Dr. Clotaire Rapaille, author of The Culture Code

COVID-19 has impacted American culture in unexpected ways. To probe the effects, Dr. Clotaire Rapaille, author of The Culture Code, joins Sarah Hiner.


Liver Disease Is Rampant—Natural Ways to Fight It

Alarming fact—about 30 million Americans have some form of liver disease. That’s one-tenth of the population. Yet it’s normal for…