Frank Murtha, PhD, a managing partner at MarketPsych, a behavioral finance consulting firm based in the New York City area that advises financial advisers, securities firms and professional investors. He is co-author of MarketPsych: How to Manage Fear and Build Your Investor Identity. MarketPsych.com
To keep your financial plans on track, here are six guardrails to help you avoid giving in to extreme and often contradictory urges.