Katy Milkman, PhD, James G. Dinan Endowed Professor at The Wharton School of The University of Pennsylvania, author of How to Change: The Science of Getting From Where You Are to Where You Want to Be and host of the podcast Choiceology. KatyMilkman.com
Who hasn’t lost 10 pounds only to gain back 15…or started working out every day only to fall back to…